Use the wrong word among the Moi people, and this could be the next thing you see.

When is a “bad word” not a bad word? When we look at another culture with our eyes.

In the Moi culture if you want to start a good fight—the kind with clubs, bows and arrows, some screaming and cursing—you can do it with just one word. Just start yelling someone’s last name.

“The most taboo and inflammatory word in the Moi language is the family name.